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25,104-name list of presidents, vice presidents, boardroom and senior-level bankers, CEOs, CIOs, CTOs, top IT managers, officers and other corporate managers with purchasing authority. These professionals work for savings and loan associations, credit unions, commercial banks, mortgage banks, credit card companies, savings banks, trust companies and other financial institutions. The Banking IT e-mail master file identifies 21,823.
Selections: State/SCF/ZIP
Cost: $250/M, $300/M (e-mail master file)
Contact: Worldata, 561-393-8200 SO/HO Network
This postal and e-mail master file is made up of small office/home office business owners who purchased merchandise from an assortment of Web sites offering products from office equipment to business cards. They have registered at the sites to receive third-party e-mail. The list offers 1.2 million postal addresses and 1.8 million e-mail addresses. (A combination of postal and e-mail addresses also is available.)
Selections: Company size, state/SCF/ZIP
Cost: $90/M (postal), $135/M (e-mail), $195/M (combination)
Contact: Horah Direct, 203-746-7388 Compliance Week
Names 29,892 executives involved with decisions that affect the financial infrastructure of public companies. They are key personnel at major companies such as Allstate, American Express, Coca-Cola, Dow Chemical, General Motors, IBM, Pfizer and UPS. Officials at major law and accounting firms, media companies and other organizations are included. All are subscribers to Compliance Week, a publication covering corporate disclosure, reporting, transparency, compliance and governance. The source of the file is direct response and the Internet.
Cost: $250/M
Contact: MetaResponse Group, 954-360-0644 Hooked on Phonics
The Hooked on Phonics buyers list has been put on the rental market for the first time in eight years. The file includes the names of 105,936 last-12-month buyers plus 26,982 last-three-month buyers. Hooked on Phonics offers a reading program for children and adults. The average unit of sale is $300. Last-one-month and last-three-month buyers files are available, as are 7,662 Canadian names.
Selections: Age of children, gender, source, state/SCF/ZIP
Cost: $95/M
Contact: Direct Media Inc., 203-532-3809 E-Outdoor Enthusiasts
E-Outdoor Enthusiasts are individuals who use the Internet to communicate, conduct business, gain information and perform transactions. There are more than 300,000 last-24-month addresses and more than 700,000 postal addresses listed here. Combined postal and e-mail files total more than 200,000 records. A last-three-month hotline file is available. These names are 100% Internet sourced.
Selections: Age, gender, income homeowner, ISP, outdoor sport, state/SCF/ZIP
Cost: $140/M
Contact: American Name Services, 801-235-8061 Environmentalists
Environmentalists is one of KnowledgeBase Marketing's "Lists With Attitude." These files have been put together with data from Yankelovich. These 15.5 million people reportedly care about the environment and conserving it for the next generation.
Selections: Census data, children's presence by age, corrective lens wearers, dwelling type, education level, estimated income, ethnic code, exact age, family position code, gender, height and weight, homeowner, length of residence, mail order buyer, mail responsive, marital status, number of children, occupation, race code, state/SCF/ZIP
Cost: $70/M
Contact: KnowledgeBase Marketing Inc., 972-705-2779 A/V Conferencing Software
The Audio/Video Conferencing Software file names corporate executive buyers who purchased an audio/video conference software program in the last 12 months. All were interested in owning programs in the corporate development or training area. The average unit of sale is $250 to $1,000. These top-level executives responded to direct mail offers. There are 83,765 last-12-month buyers and 22,141 quarterly hotline buyers. A fundraising rate of is offered.
Selections: Telephones, state/SCF/ZIP
Cost: $120/M (quarterly hotline buyers); $100/M (last-12-month buyers); $75/M (fundraising rate)
Contact: Global Direct List Management, 561-586-8336 Kitchen Essential
Some 360,000 buyers saw an infomercial and called in to purchase a lightweight pasta-cooking product. They spent $52.50 for the Pasta Pro 2-quart pots and accessories. The infomercial emphasizes the health benefits of the item because it can be used to whip up low-fat dishes. This list is recommended for fitness, diet, exercise equipment, magazines, CD and video clubs, and credit card offers. There is a monthly hotline of 55,000 records. The sole source is the infomercial. Sixty percent of the buyers are women.
Selections: Gender, state/SCF/ZIP
Cost: $95/M (universe); $100/M (monthly hotline)
Contact: Listdata Management Services Inc., 845-357-1881 Sail Away
This file consists of 2.7 million names of people who enjoy recreational boating. Their median age is 43; average income is $59,000. More than 65% of them are homeowners and bank-card holders. The file is selectable by type of boating ¡ª some 1.9 million choose power boating, 797,800 like sailing and 1.1 million enjoy fishing. It is $10/M extra for each select.
Selections: Type of boating, age, income, presence of children, state/SCF/ZIP
Cost: $70/M
Contact: Focus USA, 201-489-2525 Crafty Canadians
Identifies more than 80,000 buyers and requesters who are said to be passionate about their sewing and quilting needs.
Selections: Home address, province, gender
Cost: $150/M
Contact: Fixed Address Marketing U.S.A., 310-318-1451 Growertalks
Growertalks magazine has been a source of information for the floriculture industry for more than 64 years. These 7,272 paid subscribers are primarily commercial wholesale greenhouses and may include landscapers, garden centers, nurseries, retail florists, government/extension offices and suppliers/distributors. Those on the file are said to be interested in every aspect of horticulture.
Selections: Type of business, crops grown, contact title, state/SCF/ZIP
Cost: $150/M
Contact: Midwest Direct Marketing Inc., 913-686-2220 Atlas Pen & Pencil Corp.
A postal address list of 30,000 kindergarten to sixth-grade teachers who purchased personalized gifts, rewards, teaching aids and classroom/activity motivators online. Some 50% of those listed are teachers at home address and 50% are teachers at school address (non-selectable). Most of the names are generated between August and December of each year. The teachers bought personalized pens, pencils, erasers, sharpeners, bookmarks, games, holiday specialty items, patriotic items and other products.
Selections: State/SCF/ZIP
Cost: $150/M
Contact: Adrea Rubin Management Inc., 646-487-3780 Fire Chiefs at the Fire House
This list contains the names of 31,517 fire chiefs and station managers at their fire house address. The source of the file is direct mail.
Selections: Age, birth date, gender, income, phone numbers, state/SCF/ZIP
Cost: $135/M
Contact: VentureDirect Worldwide Inc., 212-655-5153 Telecom Pros
On this list are 1.1 million individuals who design, build, install and manage communications systems. They are C-level engineers, designers, technicians, sales and marketing personnel, directors and managers involved in voice/video transmission, data and graphics through both wire lines and wireless channels.
Selections: Job title, number of employees, sales volume, industry, job function
Cost: $90/M
Contact: Worldata, 561-393-8200 Hair Removal System
These mostly female infomercial-sourced customers purchased a topical hair removal product by responding to an infomercial. The file totals 30,000 average monthly buyers.
Selections: Gender, state/SCF/ZIP
Cost: $90/M
Contact: Gnames Advantage, 972-871-2828 Global Exec Co-op DB
This database was formed to offer mailers a multinational resource of top executives who are active subscribers to leading English-language publications. There are 41,510 worldwide senior business executives and international business leaders listed here. Those on the list subscribe to Business 2.0, Harvard Business School newsletters, Sales & Marketing Magazine, Wired and Wharton Executive Education. Sixty percent of the subscribers are men, 13% women.
Selections: Country/region
Cost: $325/M
Contact: Direct Media Inc., 203-532-3809 Programfiles.com
This e-mail list is comprised of 101,400 registered members of ProgramFiles.com, where PC enthusiasts can locate and download software for home- or small-business use. Registered individuals receive the ProgramFiles Bulletin. Members use Windows PC systems and many are equipped with high-speed Internet connections.
Cost: $150/M
Contact: MetaResponse Group, 954-360-0644 CC3 Tech/Business Execs
This is a postal, telemarketing and fax database of 6.5 million decision-making executives. The file has been compiled from 13 different sources including directories, list owners' information and proprietary Internet-driven data. There are 5 million records with phone numbers, 2.7 million with fax numbers.
Selections: Title/job function, SIC, number of employees, sales volume, fax numbers, state/SCF/ZIP
Cost: $75/M (base), $95/M (with phone numbers)
Contact: CC3, 631-218-0389 Bell Append/Reverse Append
Available on this list are 25 million consumer listings and 18 million business listings. Address information is matched with the Bell Phone database to provide current telephone numbers. The reverse phone append file offers current addresses and phone numbers.
Cost: $114/M
Contact: Midwest Direct Marketing, 913-686-2220 Apollo MO Buyers/Cardholders
These are 1 million last-one-month hotline credit cardholders who activated a new card and are known to respond to direct mail offers. Categories include apparel (204,718 names), books/music (230,954), magazines (401,507), outdoor/garden (142,181), computers/hardware (268,791) and pets/animals (170,374).
Contact: State/SCF/ZIP, gender, age, income, ZIP+4
Cost: $90/M
Contact: Adrea Rubin Management Inc., 646-487-3780 SailAmerica
Sail America ¡ª begun as Sail Expo, an offshoot of the New York Boat Show ¡ª is now offering e-mail addresses. There are 5,800 last-12-month attendees. Showgoers' average age is 44; their annual income is about $95,000. They reportedly sail about 27 days per year and 79% are boat owners.
Selections: N/A
Cost: $300/M
Contact: List Counsellors Inc., 609-259-0600 Ferrets
Ferrets magazine is the guide for ferret owners. If offers new and veteran ferret owners the latest information and advice about ferret behavior, training, legal issues, healthcare, nutrition, products and developments in the ferret community. The file includes 14,579 active U.S. subscribers and a 10,544-name last-12-month hotline. Seventy-nine percent of readers are women, average age 35, with incomes of about $35,000. Some 35% own two ferrets.
Selections: Hotlines, gender, state/SCF
Cost: $95/M (base price)
Contact: MacFan Lists, 949-855-8822 InformationWeek
This "multichannel opportunities" file is a listing of InformationWeek magazine requesters. IW is a weekly that combines the goals of business with technology to help IT professionals make strategic decisions. Readers are senior vice presidents, CIOs, directors, IT/network managers and administrators, and business IS officials. The file names 156,592 U.S. opt-in e-mail addresses and qualified requesters.
Selections: Job title, number of employees, job function, primary business, systems on-site, computer operating system used, products/services/reco/purchase, areas of interest
Cost: $600/M
Contact: Rubin Response Management Inc., 847-619-9800 Atlas Automotive Group
Atlas works in conjunction with Consumer Guide to offer everything an educated car buyer needs to purchase a new car, including research, financing, insurance, "lemon checks" and free quotes on new and used cars. These 25,000 last-one-month hotline consumers registered at www.atlasautomotivegroup.com. Some 75% are 25 to 54 years old, 50% earn more than $55,000 per year and 50% are college educated. Phone numbers are available.
Selections: Age, credit card, gender
Cost: $95/M
Contact: Traffix, 845-620-1212 Republicans With a Purpose
This group of 176,677 conservative donors is interested in national defense, pro-life issues, smaller government and lower taxes.
Selections: Phone numbers, state/SCF/ZIP
Cost: $90/M
Contact: TMA List Management, 703-547-4952 Belvoir Publications DB
This list names 1.95 million active subscribers to Belvoir Publications' newsletters, magazines and journals. It has been enhanced with specific demographic and psychographic information. Interest enhancements include aviation, pet owners, equine, firearms, health, boating and PBS's "Antiques Roadshow" viewers. Other categories include mail order buyer, music and reader. Also available: a 207,000-name last-three-month hotline and a 382,900-name last-six-month hotline. The source is direct mail.
Selections: Age, income, areas of interest, state/SCF/ZIP
Cost: $100/M (actives); $90/M (non-affinity publisher/catalog rate); $70/M (fundraiser rate)
Contact: RMI Direct Marketing Inc., 203-825-4615 Storesonline.com
Those identified on the Stores online.com file displayed an enthusiasm for starting their own business. They attended an Internet-based seminar presentation about how to market and sell any service or product and define business strategies that work. There are 52,147 last-12-month buyers and 123,541 last-12-month attendees. Last-three-month and last-six-month buyers and attendees also are identified. These people responded to direct mail, telemarketing and online offers. They have bought software for use in their businesses.
Selections: Gender, state/SCF/ZIP
Cost: $100/M
Contact: American Name Services, 801-235-8061 America's Credit Seekers
A list of 86,267 people who filed for bankruptcy in the last 12 months. They are trying to re-establish credit and improve their credit rating. They are also newly able to purchase a home or refinance their existing home mortgage. Their average age is 40; typical income is $65,000. These individuals reportedly are ready to take advantage of the offers they had to pass up previously because of their financial situation.
Selections: Last three-, six- and 12-month bankruptcies, Chapter 7 and Chapter 13 filings, discharged, dismissed
Cost: $80/M
Contact: Midwest Direct Marketing Inc., 913-686-2220 My Space-My Way
These are 667,699 do-it-yourself home decorators who like to remodel and decorate their living spaces their way. They have responded to financial offers for items such as credit cards and mortgages. These consumers are participants in the Consumer Purchase Monitor, a survey and modeling program that tracks household spending habits and the types of products and services they are most likely to buy. Their average age is 35 to 44; typical incomes run about $70,000 a year.
Selections: Monthly hotline, home furniture buyers, decorative home furnishings, new homeowners, decorating with plants/flowers, pet owners, adult's age, children's age, dollar amount of purchase, income, phone number, state/SCF/ZIP
Cost: $85/M
Contact: Horah Direct, 203-746-7388 Investment Professionals
The Investment Industry Professionals file from the Purchasing Power of America database has been introduced. This list names managers, adjusters, directors, controllers, CIOs and other executives in the investment field. They come from the private sector, government, military and educational institutions. There are 2.1 million professionals identified.
Selections: Job title/function, number of employees, annual sales, industry
Cost: $90/M
Contact: Worldata, 561-393-8200 God's Love We Deliver
This New York-based organization was founded in 1987 to improve the health and well-being of those living with HIV/AIDS, cancer, Parkinson's disease and other illnesses. God's Love We Deliver has brought more than 5 million meals to those who are unable to prepare a meal themselves. The file names 29,000 donors. This list is available for exchange only.
Selections: Gender, state/SCF
Cost: Exchange only
Contact: Direct Media Inc., 203-532-2436 Catalog Success
Catalog Success is an industry magazine providing information and ideas for catalogers. Subscribers (5,569 e-mail, 16,776 postal) are in corporate/general management, marketing/database management, production/prepress management, operations/fulfillment call center management and creative services executives.
Selections: Job function, industry, state/SCF/ZIP
Cost: $300 (e-mail), $110/M (postal)
Contact: ePostDirect/Edith Roman, 845-731-3828 Modern Salon
This file contains the names of 120,600 subscribers to Modern Salon magazine, a popular publication among women's, men's and unisex hair styling salons in North America. Those named are salon owners and stylists. The file includes 52,364 salon owners and managers and 23,000 stylists.
Selections: State/SCF/ZIP
Cost: $90/M
Contact: Pratt Direct, 877-505-4414 Buckingham Collection
Generated by an even mix of direct mail and space advertisements, The Buckingham Collection offers an assortment of limited-edition coins, stamps and porcelain figurines commemorating a variety of individuals, events and activities. Items range in price from $50 to $1,000; the average order is $125. The file names 141,596 last-12-month mail order buyers, 93,642 with phone numbers.
Selections: Gender, state/SCF/ZIP
Cost: $80/M
Contact: MarketTouch, 609-912-1561 Gadget Alert
This catalog's list, formerly known as Gadget Universe, offers the names of 260,000 last-12-month buyers of gadgets and electronics. The average buyer is age 40 or older, with income of $70,000-plus. Some 65% of buyers are men who spend about $115 per order. Package insert and blow-in programs are available.
Selections: Recency, dollar amount of purchase, gender, state/SCF/ZIP
Cost: $120/M
Contact: Walter Karl Inc., 845-732-7025 Our Lady of Victory Homes
This organization was founded more than 145 years ago to help care for children. Today, help goes to kids with severe physical and mental disabilities, adolescents with mental illness or emotional troubles, and pregnant teens and unwed mothers. The file offers the names of 77,708 last-12-month donors and 117,067 last-24-month donors. These are active donors to Catholic, social welfare and devotional appeals. The file is available on an exchange-only basis.
Selections: $5-plus donors, last-12-month hotline, state/SCF/ZIP
Cost: Exchange only
Contact: Direct Media Inc., 203-532-3737 ACCOUNT ACTIVITY Virtumundo
Both the postal and e-mail files of Virtumundo, a Web marketing company, are now under the management of Walter Karl. The files include 1.2 million catalog shoppers at postal address (including a 110,000-name monthly hotline) and 978,040 last-12-month multichannel consumers at postal address (opt-in e-mail addresses are available). Catalog shoppers have clicked through to receive catalogs and catalog products. Multichannel consumers provided personal demographic and lifestyle information as they clicked through on various ads for products and services. Consumers' average age is 25 to 34, 65% are homeowners, and most have college degrees and household incomes of $50,000-plus.
Selections: Date of birth, gender, lifestyle/interest
Cost: $90/M
Contact: Walter Karl, 845-732-7061 CARD DECKS AND INSERTS Time Inc. Home Entertainment
The annual circulation is 965,000 for Time Inc.'s new-membership Home Entertainment package insert program. Inserts go out in packages to people receiving their first direct mail shipment from Time. They buy books about celebrities and major news and sporting events. The average unit of sale is between $20 and $30.
Cost: $60/M
Contact: Mokrynski & Associates Inc., 201-487-8181 Bottom Line Personal
This package insert program involves participants in the Bottom Line Personal renewals. When it's time to renew, they are sent a letter saying their subscription will be continued for an additional year. In return, they receive a free "love gift" ¡ª an editorial premium entitled "How to Turn Your Lunch Money Into $1 Million." Some 250,000 shipments go out a year. This method produces an excellent pay-up rate, according to Bottom Line Personal.
Cost: $65/M
Contact: Bottom Line Lists, 203-973-6222 Accountant's Postcard Shopper
This is a targeted response pack that reaches decision-makers, owners and managing partners of more than 80,000 small to medium-size CPA firms that have purchased or inquired about Mostad & Christensen's marketing products for accountants. Mostad & Christensen sells such products as client newsletters, brochures, Internet products and more. Each mailer contains a sheet of self-adhesive labels with the recipient's name and address. The label can be put on marketer's cards and dropped in the mail. The next closing date is June 13 for a July mailing.
Cost: $50/M
Contact: Loring Direct Response, 845-708-0100 1-800-Flowers.com
This package insert program reaches about 1 million consumers annually and targets recipients of various 1-800-Flowers.com products. The blow-in and bind-in programs allow participants to place inserts into 1-800-Flowers.com catalogs, reaching about 10.5 million customers per year.
Cost: $60 (PIP), $35 (blow-in) $45 (bind-in)
Contact: Singer Direct Inc., 914-472-7100 Gruner + Jahr Co-ops
Gruner + Jahr USA's direct mail programs include the new Parents and Child and Family Circle magazine co-ops. The Parents and Child co-op program reaches 500,000 parents. They are educated, in their 30s, with children ranging in age from newborns to 11. Annual household income is $47,000 to $55,000. Parents magazine covers childcare basics, personal finance, and ethical and cultural issues. Child magazine focuses on families, with news on health, fitness, nutrition, education, home design, beauty and more. The Family Circle co-op is expected to reach 750,000 women who run their households. Their median age is 48 and average household income is $49,000. Family Circle magazine features stories on beauty, fashion, fitness, business, technology, parenthood, home, garden and more.
Cost: $55/M
Contact: VentureDirect Worldwide, 212-655-5131 Journal of Longevity
Inserts can be blown in to the Journal of Longevity, a monthly health magazine that focuses on breakthroughs in preventative and alternative medicine. The universe is 4.8 million (400,000 monthly). Subscribers are age 50-plus who reportedly purchase a wide variety of products.
Cost: $35/M
Contact: Leon Henry Inc., 914-723-3176 Deep DiscountCD PIP
DeepDiscountCD.com is accepting inserts in outgoing packages. The company carries the music of legendary performers as well as hip new artists. Buyers choose from among adult contemporary, blues, classic rock, country, hard rock, jazz, soundtracks and more. Most buyers are men between the ages of 20 and 40. There are an estimated 208,000 packages per year.
Cost: $60/M
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