An inbound telemarketing firm provides an instant call centre with the entire
infrastructure that is needed including the people, the equipment and the
phone lines. These inbound marketing firms can provide inbound campaigns where
the telemarketers handle incoming calls. Finding the right firm requires
careful selection by the company. The company entrusted with the work must
have the relevant experience to handle the queries regarding the product
successfully. Most likely that there will be some inbound telemarketing firm
that has worked with at least one client in the same or related industry and
that had similar campaign objectives. |
Another important factor in deciding upon the firm is the average experience
of the telemarketing specialists in that firm. The response most likely might
be exaggerated. The telemarketing industry has a very high rate of turnover
with most telemarketing careers lasting a matter of a few mere months rather
than years. Then thirdly what need to be focused on are the qualifications of
the individuals working in the organization. If possible it would be a good
idea to even meet with one or two of the executives who will be expected to
lead the campaign.
These people who lead the entire project should also be an integral part of
the team that handles the calls for the company and these executives will be
responsible for providing training to the other callers who will be working on
your campaign. The most important key in choosing a telemarketing firm for
outsourcing the inbound calls is to go beyond reviewing the set of clients
serviced by the telemarketing firm and to thoroughly check each of the
references. References from clients that are the most similar in nature of
work must be requested and reviewed. And sometimes though the company may be
reluctant to provide them, references from former clients who had a
particularly bad experience with the firm can be incredibly valuable in the
decision making process. Inbound telemarketing if works successfully than can
save lots of money and man power but India its still at the emerging stage. In
India major inbound telemarketing is done with the help of cable television
that is when they get direct approach from the viewers. Like an individual
watches asian sky shop and order for a product on phone. Asian sky shop is
running since a long time and is been successful also where one of the reason
is innovative conceps and products which are not easily available in market.In
large organisation inbound telemarketing is done by higher technology and
brand image.Some of the reasons why inbound telemarketing has gained
imporatnace is because:
- Innovative Concepts and Products.
- Less price than the market.
- Defining products in details.
- Guarantee and free trial period and
- Gives space to think and make decision.
Inbound telemarketing is also successful through events, advertisements and
web-sites. But whats more important for a company to get successful is a brand
image. Once the brand is established than automatically calls will flow and
will than lead to a cataract
What is an Inbound Call Center? A process whereby call
centers are established to either accept telephone orders directly form
customers or to collect information for future marketing purposes. Often
employed in conjunction with either print or broadcast direct response
advertising campaigns and toll free telephone lines are generally used.
If you need to manage an inbound call center, the best inbound call center
training I have ever had has come from the ICMI. These guys are the pros and
will easily save your inbound call center thousands of dollars. It is one of
the best investments you can make if you are managing an inbound center.
Incoming Calls Management Institute (ICMI), based in Annapolis, Maryland,
offers the most comprehensive training programs and educational resources
available for call center management professionals. Established in 1985 and
the first to offer training on incoming call center management, ICMI has grown
into a global leader whose capabilities and depth of experience are
ICMI's focus is helping individuals and organizations understand the
dynamics of call center management in order to improve operational performance
and achieve business results. ICMI provides high-caliber education and
consulting to organizations ranging from small, start-up firms to national
governments and multinational corporations throughout the Americas, Europe,
the Middle East, Asia, the Pacific Rim, and Africa. ICMI also produces
industry acclaimed publications, such as the popular "how-to" book for call
center managers, Call Center Management On Fast Forward.
ICMI's successful track record stems from its longevity in working with
call centers and active involvement in the evolution of the industry. ICMI
seminars and publications have won the accolades of many of the world's most
successful organizations. In recognition of its path-setting work in call
center management, ICMI was a nominee for the prestigious Computerworld
Smithsonian 21st Century Pioneer Award. And, as an advisor to organizations in
several countries who are developing educational standards for call center
professionals, ICMI is actively promoting the image of call centers and the
advancement of call center professionals.
ICMI is an independent organization, not associated with, owned or
subsidized by any industry supplier - its only source of funding is from those
who use its services.