Most of the consulting firms in India currently focus on providing marketing consulting services currently. This is because the marketing is becoming the key focus area of a large number of companies is this emerging competitive market of India.
A large number of Indian consulting services focus around brands, which are a critical driver of economic performance. This is particularly valuable in industries with complex global branding processes, such as consumer durables or automobiles. Increasingly, the most powerful brands deliver more than just a product or even an image; they deliver a coherent customer experience.
Another important consulting service provided by Indian companies is in the area of consumer markets. At a time when Indian consumer markets are experiencing a massive wave of business innovation, all consumer companies face a basic strategic question: will they be among the few companies in their industry that are creating the future or will they be relegated to playing catch-up.
Consulting services revolve around helping clients ask the tough questions that enable them to generate promising new ideas. They also accelerate the process by which they test those ideas in the marketplace and ultimately make them work.
Most of the consulting services help companies profit from a transformation, leveraging e-commerce to enhance business operations and capitalize on emerging opportunities.
It's no secret that information technology is revolutionizing business, but the rate of change and the breadth of its impact are catching many companies off guard. Rushing to keep pace, they often invest staggering sums in their information technology infrastructure. They also help in the transition of applying the IT technologies in a company.