This market has emerged in the past few years as the FDA has allowed Pharmaceutical firms to advertise (with a great deal of restrictions) their products. This has lead to both broadcast media (TV and radio) advertising as well as extensive, multiple page print ads in newspapers and magazines. In both, a toll-free number is included so the consumer can call for more information.

Because of the FDA requirements, generally the call centers that handle these calls have to stay within very strict limits of what their agents can say and how they respond to questions. Call centers that provide this kind of service enforce script adherence, heavy monitoring, and digital recording of every call.

Health Care. Please check out the Health Care Directory for further information about firms that provide call center and online support to the Health Care industry.