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list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the publishing, business-to-business and Internet communities. Some 4.2 million Web principals are identified, along with 3.4 million financial managers and 900,000 Web technicians. All the names were gathered online.
Cost: $125/M
Selections: Telephone numbers, gender, state/SCF/ZIP
Contact: TLC Listworks, 914-769-7100 HomePoint/WorkForce
Names 620,000 people who perform skilled trades. Engineers, plumbers, contractors and electricians are listed at their home address. These people work long hours and don't have time to shop, so they are good candidates for direct marketing.
Cost: $65/M
Selections: Gender, home, business, telephone, type of trade, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550 Conservative U.S. Donors
A listing of 155,162 active conservative donors created from a composite of several small files that were not previously available. Those named contribute to national and international causes that they believe in. More than 100,000 donors have their phone numbers listed here. The file is updated quarterly. Sources are direct mail and telemarketing.
Cost: $110/M
Selections: Gender, telephone, state/SCF/ZIP
Contact: Loring Direct Response, 845-708-0100 Cleveland Electronics Inst.
These 120,000 individuals have requested catalogs offering home study electronics/technical training programs from the Cleveland Institute of Electronics. Course prices range from $1,645 to $13,160. Courses include computers, electronics, microcomputers, TV servicing and automotive engineering. More than half of requesters come in through direct mail, with 25% sourced from space ads and 20% clipping "take one" coupons.
Cost: $60/M
Selections: Gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030 Jewish Democratic Donors
This file contains the names of 36,667 Jewish Democrats who made donations to local, state and national campaigns. Contributions average $175 per individual. The list has been culled from fundraising events, and is updated twice yearly. More than half of those on the file are men.
Cost: $80/M
Selections: E-mail, gender, state/SCF/ZIP
Contact: Estee Marketing Group Inc., 914-235-7080 Norm Thompson COA
During the past 12 months, 100,447 Norm Thompson catalog recipients changed their address. Those listed here are considered good prospects for home, garden and general merchandise offerings. Eight in 10 recipients are female. Names are taken from the Norm Thompson, Solutions, Early Winters and Waterfront Living catalog files.
Cost: $100/M
Selections: Last-30-day, last three- and six-month change of address, credit card sold, multibuyers, gender, product type, average purchase, purchase amount, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262 Reptiles
Identifies 30,000 last-12-month subscribers to this magazine devoted to the care and keeping of reptiles and amphibians. The magazine covers areas of interest to new owners and experienced caretakers alike.
Cost: $107/M
Selections: Last three- and six-month hotline subscribers, active U.S. subscribers, last-six-month expires, active Canadian subscribers
Contact: MacFan Lists, 949-855-8822 Myrtle Beach Chamber
All 98,330 individuals listed filled out response cards requesting information about traveling to Myrtle Beach, SC. The Chamber of Commerce then sends a postcard back to ascertain that they are serious about making the trip. Respondents to that mailing are included on the list. They are said to enthusiastically seek out two-for-one offers, and avidly read Sunday supplements looking for bargains on travel, leisure and other products and services.
Cost: $65/M
Selections: State/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030 Scholastic/Grolier
Identified here are 750,000 active members who have enrolled in children's book continuity clubs or purchased single volumes. Most are women between the ages of 25-45, with children under age 14. E-mail is sent to the parents. The names have come in through a variety of direct response sources.
Cost: $125/M
Selections: Last 30- and 90-day hotlines, paid cancels monthly hotline, paid cancels quarterly hotline, online buyer, age of child, gender of parent, gender of child, dollar select, state
Contact: List Services Corp., 203-743-2600 Net-Connected Businesses
The 270,616 individuals on this file are computer-savvy upper- and middle-level executives. The list manager recommends the file for computer product and catalog offers, as well as Internet tools and offers intended to generate Web site traffic. The file's sole source is direct mail.
Cost: $100/M
Selections: Monthly hotline, women business owners, mail response buyers, age, income, number of employees, sales volume, home/business address, business telephone, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600 Converging Communications
The Converging Communications opt-in e-mail address list identifies 106,451 subscribers to Call Center, Communications Converger, Network, Tele.com and Teleconnect magazines.
Cost: $400/M
Selections: Job function, number of employees, sales/revenue
Contact: Rubin Response Management Services Inc., 847-619-9800 Walneck's Classic Cycle Trader
Serious motorcycle enthusiasts make up the Walneck's Classic Cycle Trader subscriber list. The 12,248 people listed on this file are interested in classic motorcycles. The average unit of sale is $29. Most of the subscribers are men.
Cost: $90/M
Selections: State/SCF/ZIP
Contact: Names & Addresses Inc., 847-465-1500 Gov't. E-mail Master File
Now available from MetaResponse Group is a list of government workers who use the online version of the Thomas Register. The total list includes 17,892 names, including 15,939 in the United States and 2,371 in foreign countries. They have jobs in purchasing, engineering, data processing, general management and operations.
Cost: $425/M
Selections: Industry, state/SCF/ZIP
Contact: MetaResponse Group, 954-360-0644 Time Home Ent. Movers DB
Time Inc.'s Home Entertainment New Movers database includes 20,100 last-30-day new movers and 75,380 last-three-month names. These movers include book buyers who spend an average of more than $20 per shipment. The sources include direct mail, the Internet, magazine wraps, package inserts and telemarketing.
Cost: $99/M (last-30-day movers)
Selections: State/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262 Impulse Astrology Buyers
RMI Direct Marketing Inc. and Impulse Media are offering a file of 16,000 astrology buffs, 11,000 of them from the first quarter of 2002. These buyers responded to an offer from a prominent astrologer to have their fortune forecast. The average unit of sale is $20. The source is direct mail.
Cost: $85/M
Selections: Gender, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-825-4634 The Crafts Report
The active subscriber file of The Crafts Report names 15,545 readers, including craft artists, teachers, retailers and students. The average unit of sale is $29. The sources include direct mail, the Internet, craft shows and alternative print media.
Cost: $90/M
Selections: Gender, business type, state/SCF/ZIP
Contact: Names & Addresses Inc., 847-850-1012 Craftworks Home & Garden
The Craftworks Home & Garden subscriber list includes the names of 35,000 active subscribers and crafts hobbyists, most of whom are women. The sole source for the information on this file is direct mail.
Cost: $90/M
Selections: Gender, monthly/quarterly hotline, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600 Account Activity Day-Timer E-mail
MeritDirect has been named to manage the new Day-Timer e-mail file. This list identifies 500,000 buyers at e-mail address who spend $45 on average per purchase. Day-Timer offers products designed to increase personal effectiveness, efficiency and productivity.
Cost: $250/M (additional $50/M for deployment and tracking)
Selections: Gender, home vs. business buyers, state/SCF/ZIP
Contact: MeritDirect, 203-541-2313 Society for HR Mgmt.
Direct Media Inc. was chosen to oversee the Society for Human Resource Management's master file, naming 173,000 members and paid subscribers to HR Magazine.
Cost: $110/M
Selections: Paid buyers of HR-related books and products, undergraduate and graduate students of human resources, certified human resource professionals in specialty fields (benefits, HR technology, training and development, consulting, compensation, recruitment and labor relations), job title/function, size of company, type of business, membership, gender, state/SCF/ZIP
Contact: Direct Media Inc., 203-532-2445 Hanover Direct
ALC of New York LLC now manages Hanover Direct's corporate database of 2.3 million last-12-month buyers. The database is comprised of buyers from several Hanover Direct catalog titles, including Domestications, Silhouettes, The Company Store, International Male and Gump's by Mail. The file offers average monthly hotlines of 200,000 or more buyers. Hanover Direct Inc. is a catalog/online retailer of apparel, bedding, gifts and general merchandise.
Cost: Unavailable
Selections: Households with children, ethnic buyers, RFM
Contact: ALC of New York LLC, 212-924-1300 Paul Fredrick MenStyle
This cataloger's list, newly managed by Millard Group Inc., identifies 72,438 last-12-month buyers who spend about $120 per order on quality men's business, formal and casual wear and accessories. Buyers (77% male) range in age from 35 to 60 and have an average household income of $160,000. The file also features 34,816 last-three-month, 48,966 last-six-month and 109,432 last-24-month buyers.
Cost: $115/M
Selections: Recency, business address, credit card sold, multibuyers, gender, dollar amount of sale, last purchase, average purchase, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262 Gardener's Supply Co.
Millard Group Inc. now manages this file, featuring more than 440,000 last-12-month direct mail buyers who reportedly are dedicated to their gardens. The catalog also offers home and hearth and holiday gifts, as well as products and accessories for backyards. Individuals on this file spend an average of $73 per order and have incomes of roughly $45,000 a year.
Cost: $95/M
Selections: Last three-, six- and 24-month mail order buyers, last-six-month inquirers, product selects, dollar amount spent, gender, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262 HSM Management
Direct Media International has been named manager of the HSM Management magazine subscriber file. The Portuguese-language periodical is a resource for Brazilian business professionals. There are 22,069 paid subscribers, 76% of whom are male. The unit of sale is $90 (U.S.). The source is direct mail.
Cost: $195/M
Selections: Gender, geographic
Contact: Direct Media International, 203-532-3809 Cottura Catalog
Estee Marketing Group has won management rights to the Cottura catalog buyers list. Cottura, named after the ceramic art of the Italian Renaissance, offers pottery and glassware. There are 5,000 last-12-month buyers named here. The average order is $235, and 80% of buyers are women.
Cost: $120/M
Selections: State/SCF/ZIP
Contact: Estee Marketing Group Inc., 914-235-7080 Educational Technology DB
Rubin Response Management Services Inc. has been named manager of the new Educational Technology Database from CMP Media LLC. It includes the names of 141,729 U.S. subscribers to InformationWeek, InternetWeek and Network Computing, as well as SchoolTech Expo conference attendees.
Cost: $150/M
Selections: Job function, number of employees, operating system
Contact: Rubin Response Management Services Inc., 847-619-9800 Toy Wishes Ride-along
There are 800,000 openings for inserts to be included in the Toy Wishes magazine polybag. The publication is issued twice a year, and offers information for families regarding toys, entertainment software, games and more. Inserts for the holiday 2002 buying guide are due no later than Aug. 27.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176 Card Decks & Inserts Heavy Metal Magazine
Leon Henry Inc.'s LH Management Division is offering a blow-in/bind-in program for Heavy Metal magazine. Subscribers are mostly men, ages 18 to 34, with a median annual household income of $45,000. The circulation is 1.3 million. There is a $200 flat setup fee for both the blow-in and bind-in programs.
Cost: $30/M (blow-ins), $38/M (bind-ins)
Contact: LH Management Division, Leon Henry Inc., 914-723-3176 Jessica London
This file is enhanced with information such as adult age, income, presence of children and lifestyle data. This catalog features apparel from size 14W to 34W. The average unit of sale is $85.
Cost: $100/M
Selections: Last-30-day, last three-, six- and 12-month buyers, age, adult's gender, child's gender, income, interests, occupation, last purchase, dollar amount spent, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262 Updated Lists Tender Heart Treasures
The Tender Heart Treasures catalog offers new dollar selects on its file of 300,00 last-12-month buyers. Mailers can identify the higher ticket buyers who spent $75, $100 and various other amounts on distinctive home accents. Most of those listed are women. The sole source is direct mail.
Cost: $90/M
Selections: Age, presence of children, household income, lifestyles, multibuyers, dollar selects, credit card/cash, gender, state/SCF/ZIP
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