2005 business report the marketing research industry honomichl top marketing news honomichl top june 15, 2005 growth research spending within the united states base number research firms 140 1988 147 1989 152 1990 150 1991 156 1992 159 1993 157 1994 162 1995 169 1996 174 1997 183 1998 174 1999 181 2000 180 2001 187 2002 197 2003 188 2004 strong progress u.s. research firms see healthy growth '04 jack honomichl terms revenue growth, 2004 was very good year--the best the industry has enjoyed since the boom years 1997-1999. or, you take the long view--the 16-year period from 1988 2003-- spending for marketing/advertising/public opinion research services within the united states through commercial firms grew average annual rate 5.04%, after adjusting for inflation. the comparable number for 2004 was 7.2%. that raises the average annual rowth rate for the 17-year period from 1988 2004 5.17%. and seems highly likely that that rate will continue into the foreseeable future. these are the main findings from this, 32nd annual industry review prepared exclusively for marketing news. this compilation has two major inputs. the main one amalhonomichl gam revenue reported the largest u.s.-based marketing research organizations, which showed revenue $6.3 billion for calendar 2004 from operations within the united states. (their total worldwide revenue added $13.3 billion, 52.7% that was from outside the united states, indication just how internationalized this industry has become.) for both u.s. and non-u.s. revenue, tried screen out additional revenue from nonresearch activities, which are significant for some companies explained the company profiles that follow. for growth rates from year year, adjustments were made for acquisitions the top firms made during 2004, that the base from year year, which used calculate growth, remains apples apples and not hyped acquired revenue. and, always, third-party verification required for revenue claims. while top firm revenue, u.s. only, was 10.0%, you'll note that nine the firms showed decline revenue, not enough growth cover inflation (which was 2.7% last year, measuring the consumer price index-all urban consumers, reported the u.s. bureau labor statistics). the second input comes from the council american survey research organizations (casro), trade association that provides, confidential basis, revenue for 138 its member firms too small included the top listing. that figure for 2004 was $656.6 million, 9.1% over 2003, 6.4% after adjusting for inflation. all this revenue from operations within the united states. add the two together and revenue for 188 firms used this analysis totals $6.95 billion, 9.9% over 2003, 7.2% after adjusting for inflation. and, should noted, top firms are ranked order based their revenue generated within the united states; total revenue were used, the rankings would different, but the main purpose this annual analysis get workable fix the growth spending for research services, not bucuvalas inc., no. the list; and arbor inc., which was acquired gfk group usa, no. the list. simmons market research bureau also dropped off because its new parent failed report 2004 revenue. internationalization the u.s. marketing research industry shows dramatically foreign ownership six the largest firms this year's listing: vnu's parent public company the netherlands; tns based london; the kantar group's parent company publicly revenue growth and real growth 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2.7% 10.3% 10.0% 7.9% 5.6% 1.2% 1.9% 3.3% 7.2% 5.7% 12.6% 11.6% 10.1% 9.0% 4.0% 3.5% 5.6% 9.9% --no real grow 1989 real growth after inflation adjustment revenue growth year-toyear 3.7% 3.5% 3.4% 7.6% 6.3% 6.9% 6.4% 7.8% 4.8% 8.9% 7.6% 10.6% 9.3% 9.5% 9.2% 2001 2002 2003 2004 the fortunes individual firms. chang lis ting usual, there are changes the top listing. newcomers 2004 include national analysts inc. philadelphia; public opinion strategies alexandria, va.--a firm that benefited mightily from political polling during the election 2004; rti-dfd inc., firm resulting from the merger rothstein-tauber inc. and directions for decisions, based stamford, conn.; and phoenix marketing international, 6-year-old startup. firms that lost line identity from last year include wirthlin worldwide, which was acquired harris interactive inc., no. the top list; and marketing planning systems, which was acquired the kantar group, no. the list; catalina marketing research solutions, which was acquired schulman, ronca and listed the london stock exchange; nop world subsidiary publicly traded british firm, synovate. ipsos public company based paris. just these six account for nearly half (47%) all top firm revenue within the united states 2004. the acquisitions u.s. marketing research firms foreign-owned research conglomerates continued apace 2004, and far 2005. special interest this year the continued steady growth rate westat inc. rockville, md., which this year listed no. with revenue $398 million, all within the united states. westat employee-owned firm that gets almost all its revenue from work for agencies the u.s. federal government. such, highly visible reminder the government's importance. the indussee honomichl page h57 june 15, 2005 marketing news honomichl top top u.s. market research firms u.s. rank 2004 2003 organization vnu inc. ims health inc. westat inc. tns u.s. information resources inc. the kantar group arbitron inc. nop world ipsos synovate harris interactive inc. harris interactive inc. wirthlin worldwide maritz research j.d. power and associates the npd group inc. group usa opinion research corp. lieberman research worldwide abt associates inc. market strategies inc. burke inc. comscore networks inc. morpace international inc. knowledge networks inc. otx research icr/int'l communications research directions research inc. national research corp. marketing research services inc. lieb erman research group peryam kroll research corp. national analysts inc. public opinion strategies llc walker information inc. the pretesting co. inc. c&r research services inc. flake-wilkerson market insights llc data development worldwide schulman, ronca bucuvalas inc. cheskin rda group inc. marketing analysts inc. market probe inc. savitz research cos. the marketing workshop inc. ronin corp. marketvision research inc. rti-dfd inc. research solutions inc. data recognition corp. phoenix marketing international headquarters new york fairfield, conn. rockville, md. new york chicago fairfield, conn. new york new york new york chicago rochester, n.y. rochester, n.y. mclean, va. fenton, mo. westlake village, calif. port washington, n.y. nuremberg, germany princeton, n.j. los angeles cambridge, mass. livonia, mich. cincinnati reston, va. farmington hills, mich. menlo park, calif. los angeles dia, pa. cincinnati lincoln, neb. cincinnati great neck, n.y. chicago philadelphia alexandria, va. indianapolis tenafly, n.j. chicago little rock, ark. new york new york redwood shores, calif. bloomfield hills, mich. charleston, s.c. milwaukee dallas norcross, ga. princeton, n.j. cincinnati stamford, conn. old bridge, n.j. maple grove, minn. rhinebeck, n.y. site w.vnu.com www.imshealth.com www.westat.com w.tns-global.com www.infores.com www.kantargroup.com www.arbitron.com w.nopworld.com www.ipsos-na.com www.synovate.com www.harrisinteractive.com www.harrisinteractive.com www.harrisinteractive.com www.maritzresearch.com www.jdpower.com www.npd.com www.gfk.com w.opinionresearch.com www.lrwonline.com w.abtassociates.com www.marketstrategies.com www.burke.com www.comscore.com w.morpace.com w.knowledgenetworks.com w.otxresearch.com w.icrsurvey.com www.directionsrsch.com www.nationalresearch.com www.mrsi.com www.liebermanresearch.com w.pk-research.com www.nationalanalysts.com www.pos.org www.walkerinfo.com www.pretesting.com www.crresearch.com www.mktinsights.com www.datadw.com www.srbi.com www.cheskin.com w.rdagroup.com www.marketinganalysts.com www.marketprobe.com w.savitzresearch.com w.mwshop.com www.ronin.com w.marketvisionresearch.com w.rti-dfd.com w.qresearchsolutions.com www.datarecognitioncorp.com www.phoenixmi.com pepercent worldwiorldwsde rchearch n-u.on-u.s.aresearch percent rcent u.s. reseasearch u.s. rerch rei res rese rch percen change reven revenue1 rereveueue ven revenues* change revenuesu* nonon-.u.s. n-u from 2003 ($, millions) ($, millions) ($, millions) revenue millions) millions) from 2000 millions) revenues $1,634.8 $3,429.2 11.5 $1,794.4 47.7 998.0 1,569.0 6.2 571.0 63.6 397.8 4.3 397.8 1336.7 1,732.7 8.1 396.0 77.2 192.2 572.8 -2.2 79.6 33.6 770.6 1,136.3 6.4 65.7 67.8 11.9 296.6 4.8 284.7 4.0 195.4 408.5 3.6 213.0 47.9 558.9 752.8 7.8 193.9 74.2 305.8 499.3 0.4 193.5 61.3 54.1 208.9 2.5 154.8 25.9 38.7 155.4 5.1 116.7 24.9 15.4 53.5 -5.0 38.1 28.8 48.7 185.8 25.4 136.6 26.2 34.1 167.6 12.1 133.5 20.4 28.7 139.2 14.2 110.5 20.6 741.6 834.6 3.9 93.0 88.9 56.5 147.5 8.0 91.5 38.3 10.5 7.7 16.5 67.2 13.5 41.5 -19.7 41.5 1.6 39.5 10.5 37.9 4.1 6.3 43.4 17.8 37.1 14.5 34.9 40.9 34.9 3.4 34.5 15.2 31.1 9.9 29.8 14.6 29.8 29.8 56.0 29.8 0.4 29.4 -2.4 29.0 1.4 27.3 55.1 27.3 3.0 29.7 9.4 26.7 10.1 25.4 14.4 25.4 0.4 25.5 4.2 25.1 1.6 0.2 22.7 6.6 2.5 0.1 22.3 1.2 2.3 21.2 116.3 21.2 3.4 23.8 -19.0 20.4 14.3 0.6 20.4 21.5 19.8 2.9 19.7 7.0 19.7 18.8 5.6 18.8 2.4 20.7 4.6 18.3 11.6 17.2 11.0 17.2 2.5 19.0 38.7 16.5 13.2 1.6 17.0 -9.4 15.4 9.4 0.4 15.6 33.3 15.2 2.6 10.5 24.6 20.5 14.1 42.7 14.0 3.7 13.9 -5.4 13.9 0.4 13.9 25.0 13.5 2.9 11.8 11.3 11.8 11.5 7.5 11.5 11.2 27.3 11.2 10.8 6.9 10.8 10.6 46.5 10.6 $6,291.0 $656.6 $6,947.6 10.0% 9.1% 9.9 $13,307.7 $737.7 $14,045.4 $7,015.6 $81.1 $7,096.7 52.7 11.0 50.5 total all other (138 casro companies not included the top 50) total (188 companies) estimated top u.s. and worldwide revenue may include nonresearch activities for some companies that are significantly higher. see individual company profiles for details. rate growth from year year has been adjusted not include revenue gains losses from acquisitions divestitures. see company profiles for explanation. total revenue 138 survey research companies that provide financial information confidential basis the council american survey research organizations (casro). also, top companies have casro members. marketing workshop full page 4/c june 15, 2005 marketing news honomichl top media measurement information, and vnu business information. vnu's and mm&i business groups include such market research units acnielsen and nielsen media research. and mm&i together employ 11,225 the united states and 24,386 worldwide. vnu marketing information (mi) this business group includes acnielsen (acn) and also vnu advisory services, which includes bases, spectra, claritas and hci. acn (www.acnielsen.com) was founded 1923 and acquired vnu february 2001. provides services more than 9,000 clients among consumer product manufacturers, retailers and sales agencies. acn's major services include: retail measurement: these syndicated services provide information competitive sales volumes, market shares, distribution, pricing, merchandising and promotional activities manufacturers and retailers fast-moving consumer goods. sales information, captured checkout scanners through in-store audits, gathered from stores more than countries. multicountry reporting available. the united states, acnielsen markets its retail measurement service under the brand scantrack. consumer panel: acn's consumer panel services are provided countries, and captures consumer purchase information from more than 200,000 households across every outlet. the acn panel the united states, homescan, consists about 91,500 households that use in-home handheld scanners record bar-coded items. customized research: available more than markets, customized research services provide information about consumer attitudes and purchase behavior. studies include customer satisfaction measurement, brand awareness and advertising effectiveness. information gathered through surveys, personal interviews, focus groups and online methodologies. modeling analytics: these services use modeling and analytical techniques transform information from multiple sources optimize pricing, promotion, product mix, media spending and other marketing activities. acn also provides broad range merchandising services retailers and product manufacturers for use sales space, and decision support services that provide range software tools for accessing and analyzing data. major highlights 2004 for acn u.s. included expanding its homescan panel more than 125,000 households, initiative that expected continue october 2005; co-launching category sharecast with vnu company spectra, new service for retailers based each shopper's total category-specific spending; introducing therascore, new research service offered conjunction with marketing technology solutions for the pharmaceutical industry that integrates patient demographics, psychographics, attitudes and actual purchase behavior; and opening radio frequency identification (rfid) lab schaumburg, ill. vnu media measurement information (mmi) this group organized into four busines divisions: dia measurement division: this division includes nielsen media research (nmr) (www.nielsenmedia.com), based new york and founded 1936. was acquired dun bradstreet corp. 1984; and became part cognizant corp. 1996. nmr became standalone, publicly traded company 1998 and was acquired vnu 1999. nmr's core business providing television audience measurement information. the united states, the nielsen ratings are the currency for more than $60 billion transactions each year between buyers and sellers television time. u.s. national services provide viewership data generated from the national people meter sample 7,000 homes, measuring the viewing habits 17,000 persons, which will increase 10,000 homes 2006. this service provides continuous television audience estimates for all national broadcast network, syndicated and cable programs. also provides national ratings data and existing advertising tracking and verification services advertisers and advertising agencies. nmr's local division provides local market audience measurement 210 signated market areas the united states using people meters, set-tuning meters and diaries. local people meter service available five cities, and five more are added 2006. set-tuning meters, now the largest local markets, provide daily viewing information. there are 154 diary markets, and demographic information collected from separate samples between four seven times per year. more than 1.6 million homes across the united state complete nielsen's paper diaries each year. nmr's national and local hispanic services measure hispanic viewing and spanish-language the united states. local service provides viewing information television markets with significant hispanic populations. separate sample measured each market reflect how spanish-language use the home affects viewing. nmr also offers variety other services, including the nielsen monitor-plus advertising intelligence service, nielsen sports marketing service and internet and interactive media services. outside the united states, nmr offers full range services, including and radio audience measurement, print readership and customized media research services. the firm also measures advertising expenditures, media placements and creative content the world's leading advertising markets. june 2004, the agb group and nielsen media research international formed joint venture that provides ratings countries, under agb nielsen media research. internet measurement division: this division includes netratings inc. (nr) (www.nielsen-netratings.com), 65% owned vnu. was founded 1997 see top page vnu www.vnu.com vnu nv, headquartered new york and haarlem, the netherlands, public company founded 1964, and listed the amsterdam stock exchange. rob van den bergh chairman the van den bergh executive board and ceo vnu nv, and chairman and ceo vnu marketing information. michael connors, member the executive board, chairman and vnu media measurement information, and will leave vnu june 2005. u.s. research-only revenue 2004 was $1.8 billion, 11.5% over 2003. '04, 47.7% total research-only revenue, $1.6 billion, was from outside the united states. revenue from two vnu's marketing and media research units, which include some nonresearch businesses, mostly information services. worldwide research and nonresearch revenue for vnu was $4.7 billion 2004. vnu international information and media company offering services more than 100 countries and with 38,000 employees. has three main business groups: vnu marketing information, vnu june 15, 2005 marketing news honomichl top ment and tracking; --webintercept: web surveys; --webr: reach and frequency media planning tool; and --analytical services: custom research and analysis. entertainment information division (nielsen entertainment): this division includes nielsen film (nielsen nrg, nielsen edi global), nielsen home entertainment (nielsen videoscan, ems, nielsen television services), nielsen music (nielsen soundscan, nielsen broadcast data systems, nielsen aircheck/music control), nielsen book and nielsen interactive entertainment. serves the entertainment industry, including the film, book, home entertainment, music and interactive segments markets worldwide with broad range consulting services, information and analytical tools. its services include testing entertainment and promotional content; measuring sales results; tracking consumer entertainment trends terms overall spending, time spent and segment; and providing custom research information. film: nielsen edi collects and disseminates box-office data from about 50,000 movie screens markets worldwide. nielsen national research group (nrg) tests concepts, content, positioning and promotional materials, including video and dvd, conducts test screenings, and advises marketers along the process motion picture theatrical release. music: nielsen broadcast data systems (bds) monitors over-the-air music using pattern recognition technology identify more than million songs played more than 1,100 radio stations real time 130 markets throughout the u.s. nielsen soundscan tracks point-of-sale data from retail locations and online sources. nielsen ringscan, launching this year, will measure ringtone downloads and other mobile data services. home ent ainment (videos/dvds): nielsen videoscan tracks sales videos and dvds via pointof- sale data from retail locations nationwide. videoscan includes nielsen market navigator, which combines point-of-sale data, box-office information, radio airplay data and consumer survey results with neighborhood-level demographic information predict how well new entertainment products will sell, where they will sell and who most likely will purchase them. nielsen services provides program and promotional spot testing from its research facilities las vegas. nts also produces online research testing creative material. books: niels bookscan measures retail sales activity for the book industry via point-of-sale data from retail locations. dia solutions division: this division includes perq/hci and scarborough research, and also standard rate data services (srds) and interactive market systems (ims). perq/hci provides healthcare audience measurement and expenditure services advertising agencies, publishers and advertisers the united states. media research line business within media information provider srds. respondent base more than 11,000 physicians and healthcare professionals, perq/hci measures healthcare journal readership within the medical/surgical, pharmacy, managed care, eye care, dental, radiology, nursing and veterinary markets. the service studies more than healthcare specialties. perq/hci software and online services are used analyze journal and media schedule advertising efficiency and schedule healthcare advertising campaigns. scarborough research (sr), joint venture between vnu and arbitron, identifies local, regional and national shopping patterns and media usage for the american consumer. its core service includes local market studies within the major u.s. designated market areas. surveys between 2,000 and 10,000 adults, ages and older, variety characteristics, including shopping, lifestyle, media and demographics. the client base more than 3,000 includes advertisers and agencies, broadcast television, cable systems, radio stations, newspapers, internet, sports teams and leagues, and out-of-home companies. sr's usa+ database provides national consumer profile and has sample size more than 200,000 adults annua lly. also offers local hispanic study available markets. most recently, scarborough has see top page h10 top from page and became public company december 1999 nr, which markets its services under the nielsen//netratings brand (n//nr), provide internet audience and advertising measurement and analysis, and offers syndicated internet and digital media research reports and custom-tailored data. n//nr uses random digital dialing for internet audience information collect the volume online ads, survey research measure web users' lifestyle preferences, panel more than million web surfers report transactions, and census-based reporting system tally the total circulation network. among its services are: --netview: audience measurement; --adrelevance: advertising spending measurement; --@plan: demographic, in-depth lifestyle and brand preference data; --megapanel: more than million internet users worldwide for transactions data; --homescan online: with acn, offline buying and online surfing measurement; --sitecensus: server-side visit measure- coming august honomichl top international marketing research firms h10 june 15, 2005 marketing news honomichl top top from page expanded its services include customer relationship management and offers database integration and consumer segmentation services. companywide, vnu continued combine information and resources from across its business units. the most significant example project apollo, which will collect two types data from the same consumer sample: multiple media exposure via arbitron's ppm and purchase behavior information via acnielsen homescan consumer panel. ims health inc. www.imshealth.com ims health inc. (ims) fairfield, conn., was founded 1954, acquired dun bradstreet corp. 1986, and became part separate public company, cognizant corp., november 1996. july 1998, ims was spun off into publicly traded company listed the new york stock exchange. david thomas chairman and ceo ims. u.s. revenue 2004 was $571.0 million, 6.2% over 2003. '04, 63.6% total revenue, $998.0 million, was generated outside the thomas united states. total revenue for ims 2004 was $1.6 billion. ims the leading global provider market information the pharmaceutical and healthcare industries, providing services more than 100 countries. ims offers business intelligence products and services, including portfolio optimization capabilities, launch and brand management services, sales force effectiveness information, and managed care and consumer health services. its global consulting and services group provides insights that improve roi and the delivery health care worldwide. its business lines offer custom services that support the core business processes virtually all pharmaceutical companies: sales force effectiveness business line integrates information and experience order for client sales teams optimize operations and work more productively. portfolio optimization identifies which therapy areas enter, which products develop and license, how monitor markets and evaluate performance, and how identify promising co-marketing partners acquisitions. launch management helps plan and execute product launch strategies that maximize early results and sustain performance. offerings include forecast results, determine optimal strategies, design the ight promotional mix, monitor uptake and identify needed corrections. brand management services focuses brand performance, building brand equity and minimizing risk. ims evaluates advertising and promotion effectiveness and prescribing behavior through qualitative and quantitative services. ims also provides offerings that optimize strategies the managed care and consumer health (self-medication/otc) areas. the firm's global consulting and services team provides strategic planning and supports decision-making with combination information and analytics, delivering evidence-based recommendations. ims's management consulting teams provide evidence-based, customized analysis and interpretation business intelligence five key practice areas: pricing and reimbursement, portfolio development, promotion management, sales and account management, and performance management. information management staff help customers deploy integrated applications tailored fit their systems, processes and specifications, and provide clients with customized services using ims data customer data. practice areas include informasee top page h12 h12 june 15, 2005 marketing news honomichl top top from page h10 tion modeling and data warehousing, custom application development and business process services. client services teams provide services the areas product-specific reporting capabilities, data analysis tools and data integration services, well training. '04, ims completed eight acquisitions outside the united states expand capabilities key areas, including consulting and services, health economics and outcomes, sales force effectiveness and consumer health. the company employs 6,400 professionals worldwide, and there are 1,600 professionals the united states. westat inc. www.westat.com westat inc., rockville, md., employee-owned company founded 1961. the president and ceo westat joseph hunt, and its chairman joseph waksberg. u.s. revenue 2004 was $397.8 million, 4.3% from 2003. westat primarily conducts survey research for agencies the u.s. government well businesses, foundations, and state and local governments. major project areas include health, epidemiological research, education, the environment, energy, transportation and federal social programs. its major statistical surveys cover educational progress, medhunt ical expenditures and long-term follow-up surveys concerning health, education and employment. westat's clinical trials work for the government, pharmaceutical and biotech clients includes international projects. '04, westat expanded the application web and database technologies survey information collection and survey and statistical information dissemination. the firm continues conduct cati eight telephone research centers throughout the united states. westat's nationwide staff field interviewers uses computer-assisted interviewing methods many large longterm surveys. support and manage these large distributed operations, westat maintains large, secure, nationwide computer and communications infrastructure. also '04, westat strengthened its methods research capabilities with emphasis maximizing respondent cooperation, adapting survey knowledge operational practices and innovating with new approaches web-based survey data collection. for example, westat operates behavioral research facility, specializing web usability studies augment its cognitive laboratory and focus group capabilities. westat distributes and provides user training and support for its wesvar statistical processing software and for blaise, cots software system for cati and complex survey processing developed statistics netherlands and used internationally. the firm's staff includes more than 1,800 full-time salaried employees. addition, westat's telephone-interviewing, field-interviewing and data-editing staff averaged about 1,400 during '04. tns u.s. www.tns-global.com tns u.s. the u.s. unit taylor nelson sofres plc, public company, based london. tony cowling chairman and mike kirkham ceo tns. u.s. revenue for kirkham 2004 was $396.0 million, 8.1% over 2003. '04, 77.2% total worldwide research revenue, $1.3 billion, was from outside the united states. the growth rate includes 2003 and 2004 revenue nfo worldgroup, acquired july 2003. tns worldwide market information group and custom research company, well leading provider social and political polling. also major supplier consumer purchase panel, audience measurement and media intelligence services. tns operates global network spanning countries and employs 12,731 people. provides market information and measurement, together with insights and analysis, local and multinational organizations. the united states, tns has nearly sales and service offices and employs 2,222 full time. has three divisions: tns custom research, tns healthcare and tns media intelligence. tns tns has specialist sector knowledge automotive; consumer packaged goods, including beverages and spirits; financial services; health care; information technology and telecommunications; media and entertainment; polling and social research; restaurants; retail; sports; and travel and transport. this combined with specialized research experience the areas market see top page h14 h14 june 15, 2005 marketing news honomichl top also, tns operates managed access panels both the united states (previously known the tns nfo access panels) and major countries europe and asia, well offering client portal/extranet (tnsinfo). tns has number specialized business units: tns canadian facts--a full-service research organization. tns fyi--volumetric forecasting for the consumer packaged goods and pharmaceutical industries. tns advertising brand performance division--specialists researching advertising copy executions and in-market advertising, and overall marketing effectiveness and resulting brand health. tns market development--a full-service multicultural research firm. tns prognostics--a customer, partner and employee research and consulting capability, with special focus the sector. tns sport--a sports and events marketing and sponsorship information service. tns media int elligence tnsmi (www.tns-mi.com) provides advertising and marketing information, serving advertising agencies, advertisers and media properties. monitors national and local market advertising activity, tracking more than 2.1 million brands and 190 million occurrences each year. the firm provides more than 3,000 clients with marketing communications information for monitored media. tnsmi also delivers information key industry marketplaces through its companies: marx promotion intelligence, providing competitive marketing and syndicated coupon tracking information the consumer packaged goods marketplace; theatrical entertainment services, providing u.s. box office verification and cinema trailer tracking services the entertainment industry; evaliant services, providing online advertising data; and campaign media analysis group, providing advertising intelligence the u.s. political marketplace. the firm offers information through more than products and services, including competitive analysis, sales prospecting, strategic planning, tactical executions and proof-of-performance. tnsmi maintains offices throughout the united states, with sales offices atlanta, chicago, dallas, los angeles, minneapolis, new york and arlington, va. the company's data collection facilities west chester, pa., and chesapeake, va., capture and classify advertising data. top from page h12 understanding, new product development, brand and advertising research, and stakeholder management bring its clients upto-the minute, internationally consistent information. tns provides custom and syndicated data well wide range research services that work global scale: needscope (underlying emotional needs assessment), conversion model (commitment measurement), adeval (copy testing), webeval (web-site testing), marketwhys (in-market brand and performance tracking), miriad (database and analysis systems), trium (stakeholder relationship monitoring including employees) and optima (brand portfolio management). information resources inc. www.infores.com information resources inc. (iri) chicago was founded 1979, became public company 1983 and was acquired 2003 gingko acquisition corp., private company formed symklein phony technology group llc and tennenbaum co. llc. scott klein president and ceo iri and romesh wadhwani chairman. u.s. revenue 2004 was $379.6 million, down 2.2% from 2003. '04, 33.6% total revenue, $192.2 million, was generated from outside the united states. iri leading global provider enterprise market information services for the cpg, retail and healthcare industries. iri leverages real-time market information, advanced analytic insights and enterprise performance management technology improve the profitability and operational effectiveness its client. iri's services are provided multiple industries including health care and wellness; center store; confections; beer, wine and spirits; bakery; and dairy. its healthcare wellness solutions group provides suite retail tracking, consumer panel and analytic-driven products and services under the rxpulse brand. the firm delivers the beverage alcohol industry retail sales trends, purchase behavior and consumer insights grocery, drug, convenience, liquor and club stores. iri focuses its services three disciplines: mar ket information ser vices iri's infoscan retail tracking and consumer network panel content services provide continuously improving quality, coverage and speed. has deployed six sigma process improvement initiatives enhance quality and speed data and processes. broaden retail coverage, iri employs panel data collection methodologies and retail data exchange approaches. where gaps marketing news top coverage still exist, iri's data fusion methodologies calculate performance provide total retail view. its methodologies include: infoscan retail tracking: the censusbased infoscan pos tracking service gives detailed information sales, share, distribution, pricing and promotion, across wide variety retail channels and accounts. the united states, iri upgraded all its pricing data reflect actual frequent shopper price. infoscan also integrates audit data from its joint venture, mosaic infoforce. consumer network household panels and shopper insights: iri's household panels provide information who buys, what they buy, where they buy and how often they buy via its 70,000 scankey inhome scanners, providing comprehensive view the buying experience. iri also creates specialty panels certain high-value, hard-to-research consumer segments, categories and channels. through the use highly granular storelevel pos and household panel data, iri able construct reports and automated analyses that address specific client business issues. iri has developed technologies construct reports for its store and panel data, most which are web-based facilitate distribution and usage. iri enhancing its shopper insights services through new portable, personal collection device target specific types shoppers, buying groups and product purchase occasions. anal ytic insights iri's analytical modeling, consumer insig hts and testing services are supported june 15, 2005 h15 experienced analytics group. has established new analytics advisory board leading analytics staff from the business and academic communities identify the existing and emerging analytics applications required understand and forecast the economics driving cpg and retail businesses, including shifts competitive environments, consumer loyalty preferences and brand portfolio performance drivers. modeling services include: marketing mix analytics: these services focus quantifying, testing and simulating marketing roi (advertising, trade promo, coupons, pricing) using bayesianbased modeling platform optimize marketing mix and provide tactical insights. for scenarios not subject simulation, iri's behaviorscan testing service executes in-market media weight and copy tests. iri also offers other testing services compare in-store media, assortment and pricing decisions, well media plan alternatives. product portfolio analytics: iri leverages household-level panel purchase data and unique testing capabilities provide views consumer behavior using attribute modeling, consumer decision trees and new-product testing for forecasting the effects assortment changes and new product introductions based how consumer behavior will change. enterpr ise management sof tware solutions this software provides framework for see top page h16 h16 june 15, 2005 marketing news honomichl top powered daily data from seven retailers. iri europe piloting similar program france. consumer packaged goods solutions: iri's cpg solutions comprise three consumer management areas: consumer brand management provides for marketing mix analytics, trade performance, revenue drivers and data integration; consumer demand management tools generate forecasts driven actual consumption and incorporating promotion and pricing plans aligned with supply chain; and retail performance management helps minimize lost sales due retail out-of-stocks, promotion and new-product introduction tracking. retail solutions: variety consumercentric merchandising solutions designed for retailers maximize their business with comprehensive view their market-- store store, market market, national international. --consumer-centric category and assortment planning allows retailers automate data integration and analysis. --loyalty analytics automates reporting and analysis customer behavior. --store-specific space automation generates plans applying retailer's merchandising rules and category assortments the particular characteristics each store. iri has 1,565 full-time employees the united states and 2,765 worldwide. top from page h15 all phases planning, performance analysis and rapid decision-making required optimize brand management, trade promotion, and sales and operations management. integrated predictive scenario analysis capabilities create and evaluate multiple what-if calculations and plan alternatives. provides for accelerating integrated analysis and decision-making processes, and up-to-date performance analysis, and organized around closed-loop process planning, monitoring, predicting and optimizing, and executing. marketknowledge platform: this platform provides integrated, daily, point-ofsale data demand named retailer, and the kantar group www.kantargroup.com the kantar group (tkg), based fairfie ld, conn., and london, was founded 1993 the information and consultancy division wpp group plc, londonbased public company. salama eric salama chairman and ceo tkg and robert bowtell its cfo. u.s. research-only revenue 2004 was estimated $365.7 million, 6.4% from 2003. '04, 67.8% total research-only reve nue, $770.6 million, was estimated from outside the united states. the growth rate includes 2003 and 2004 revenue from acquisitions mattson jack group june 2003, marketing and planning systems july 2004, and davinci healthcare partners llc august 2004. tkg's research businesses the united states, with estimated 1,400 full-time employees, include millward brown group, research international, the ziment group and lightspeed research. millw ard brown group millward brown group (mbg), based naperville, ill., was founded warwick, england, 1973 and acquired wpp 1989. mbg comprises millward brown (mb), kantar media research, bmrb, goldfarb consultants, diagnostic research, greenfield consulting, marketing and planning systems and davinci healthcare partners. millward brown (www.millward brown.com) uses integrated techniques its custom research practices three business areas: --mb's research-based consultancy total communications and brand equity offers range coordinated services, including link (copy testing), branddynamics (brand equity evaluation), vanced tracking program atp (continuous brand health tracking), sales respon modeling and qualitative research. --mb intelliquest provides services for technology and online marketers, including: brandimpact (online effectiveness metrics), audience audit (web site visitor profiles), siteimpact (web site reactions/satisfaction) and cims (u.s. technology media use). --mb precis provides effectiveness metrics. kantar media research (kmr) (www.kantarmedia.com), based london, coordinates and develops media research. kmr has four global businesses: --television audience measurement (tam) offered agb group, ibope media information, mediafax, adcom and rsmb. agb was acquired wpp september 2004 and 50% interest was sold vnu march 2005. --print/single-source service available through its target group index (tgi) and mars pharmaceutical product. marketing news honomichl top --software and systems. --custom projects, including data fusion and database modeling. tgi and tam services are available more than countries. bmrb, based london (www.bmrb.co.uk), offers quantitative social policy and public interest research. also provides customer, employee and stakeholder research. diagnostic research (www.diagnostic. com), based los angeles, provides situation-specific copy testing, brand equity/image tracking and custom/ad hoc research. greenfield consulting (www.green fieldgroup.com), based westport, conn., qualitative agency conducting focus groups and in-depth interviews for fortune 500 companies globally, across both consumer and business-to-business sectors. marketing and planning systems provides model-based research and consulting services four areas: market structure and segmentation, simulations for estimating market demand, quantifying brand equity, and tracking brand health and loyalty. esearc int ernational research international (ri) (www.research-int.com) was founded 1973, and has been part the wpp group since 1989. has offices countries, and its global headquarters london. qualitatif the group's qualitative research arm. provides marketing knowledge created response individual client needs, provides practical answers specific busines problems, and generates insights into consumers and markets. has extensive experience most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy/utilities, technology and telecommunications. ri's services are structured around six main practice areas: consumer understanding, branding and communication, innovation, channel management, customer relationships and service measurement. each area, the services offered draw its worldwide knowledge bases and include both custom approaches and its own techniques. among the latter are equity engine (brand equity management), microtest (new product development and sales forecasting), brandsight gallery (an internationally validated visual system for exploring brand personality), locator (brand sitioning optimization) and loyalty driver (evaluating and managing customer loyalty). the ziment group the ziment group (tzg) (www.ziment.com), based new york, was founded 1976 and acquired wpp 2001. the unit comprised three divisions: ziment, websurveyresearch and focus central. the company offers products address range strategic marketing issues, including: --from compound profit: range research services take drugs from phase market launch and beyond; --ideaz: ideation research; --trialz: approach arrive upon optimal phase iii clinical trial endpoints; --segz: market segmentation research; --zapp: ziment associates positioning playbook for positioning and messaging research; --tagz: new approach segmentation assist marketing pharmaceutical products physicians; --mds: market dynamics studies, for continuous market tracking monitor brand and competitive performance; --payz: suite three approaches pricing research; and --rxoi: market mix modeling secondary and primary data measure the roi marketing investments (co-marketed with millward brown). websurveyresearch provides access pane healthcare professionals dedicated participating research through the see top page h18 june 15, 2005 h17 h18 june 15, 2005 marketing news honomichl top top from page h17 internet. websurvey's panel has more than 50,000 participating physicians. ght speed esearc lig htspee research (lr) (www.light speedresearch.com) was founded tkg 2000 and based basking ridge, n.j. the company operates regions north america and europe. provider global online market research services. the company specializes using the internet data collection platform provide market research through building and maintaining panels subject rigorous standards ensure quality and representative sampling. web technology and databases support studies that range across industry sectors such consumer packaged goods, telecommunications, retail, financial services, health care, technology and more. consumer panels are available north america, great britain, the netherlands-- and france, germany, italy and spain through partners--providing access adults, teens, kids and other specialty audiences. 2003, wpp consolidated number other international research and marketing consulting businesses into tkg, including added value, bpri, center partners, sion glendinning management consultants, henley centre, icon brand navigation, imrb international, management ventures and pfour. arbitron inc. www.arbitron.com arbitron inc. new york was founded 1949, and 1960 became subsidiary publicly held ceridian corp. minneapolis. march 2001, ceridian completed reverse spin-off arbitron morris into public company. arbitron's president and ceo stephen morris. u.s. revenue 2004 was $284.7 million, 4.8% over 2003. '04, 4.0% total revenue, $11.9 million, came from outside the united states. the growth rate excludes the revenue from marketing resources plus, acquired march 2004. arbitron international media and marketing research company primarily serving broadcast, satellite and online radio, cable, advertising agencies, advertisers, outdoor and out-of-home media. through scarborough research, its joint ownership with vnu inc., arbitron provides media and marketing research services broadcast and print media. arbitron's core services are measuring local radio audiences across the united states and mexico; measuring network and national radio audiences the united states; providing consumer shopping and media usage information broad range media, advertising agencies and advertisers; and providing application software used for analyzing media audience and marketing information. arbitron developing the portable people meter (ppm), passive, electronic technology measure consumer's exposure multiple media. the ppm currently being developed for radio, broadcast television and cable ratings local markets the united states and component marketing and consumer information services that can assist marketers evaluating their advertising, marketing and promotion efforts. u.s. media services: this organization serves about 4,600 radio stations and 2,000 advertising agencies and major advertisers, more than 300 television stations, nearly 150 cable customers, more than 150 newspapers and nearly outdoor advertising companies. u.s. media services the leading provider national and local radio audience measurement the united states. also the business surveying the retail, media and product purchase patterns local market consumers. arbitron measures locally the size and composition radio station audiences periodically surveying radio listeners more than 290 u.s. markets. also measures nationally through its radar and nationwide ratings services. consumer socioeconomic profiles are provided across several media well purchase information about 270 local markets through its scarborough service, well two other services that conduct ongoing consumer surveys. the firm markets application software analyze ratings and consumer data. marketing news honomichl top since '98, arbitron has been reporting about the audiences audio and video content the internet. late 2004, arbitron and comscore media metrix, division comscore networks inc., began produce monthly reports online radio audiences the leading online radio services. ppm/international: this organization markets ppm local market ratings tool the united states and manages arbitron's international operations, which includes continental research the united kingdom, the mexico local market ratings services based the arbitron radio diary survey method, and the marketing the portable people meter outside the united states. the united states, arbitron working with the radio, broadcast television and cable television industries, well with advertising agencies and advertisers, demonstrate the value the ppm houston, beginning '05. arbitron also has licensing agreements for its encoding technology. bbm canada's audience ratings service uses ppm the official ratings system french-language the quebec and montreal markets. tns the united kingdom uses the ppm system for media measurement applications belgium and singapore. tns also has license use the ppm technology and its audio encoding technology for radio and television audience measurement selected countries europe, asia-pacific, the middle east and africa. through continental research, arbitron provides media, advertising, financial, public sector, telecommunications and internet research services the united kingdom and continental europe. mexico, the firm's radio ratings service covers mexico city, guadalajara and monterrey. ppm/national marketing panel: arbitron exploring with vnu inc., conjunction with procter gamble, the use the ppm the media collection tool for national marketing-oriented research service. this single-source service would designed collect and connect electronic media exposure via ppm, consumer brand recognition and preferences via online surveys, and store traffic and purchases package goods via one acnielsen's household scanner panels. the service would produce measure advertising effectiveness for advertisers, advertising agencies and broadcasters. arbitron has executive offices new york, with sales offices five u.s. cities and operations offices four u.s. cities. its research and technology organization, columbia, md., provides support for the u.s. media services business and developing the ppm. arbitron has 889 full-time employees the united states and 929 worldwide. was $213.0 million, 3.6% over 2003. '04, 47.9% total worldwide revenue, $195.4 million, was from outside the united states. united business media revenue was $1.5 billion. nop combined its follett individual market research companies 2004 into single brand identity. companies that came together form nop include nop research group, nop automotive, roperasw, market measures/cozint, strategic marketing corp., nop healthcare and allison-fisher international. mediamark research inc.--the primary source audience information for the american magazine industry--is also part the nop world organization but continues operate under its own name. nop now offers integrated suite syndicated and custom research and consulting services across five key sectors: nop automotive provides prepurchase syndicated research through allison-fisher products and services, continuous brand and customer loyalty tracking and custom product development research automotive manufacturers, original equipment manufacturers and others involved automotive marketing. the division counts virtually all auto manufacturers europe, north america and the far east among customers. june 15, 2005 h19 nop business technology offers syndicated, continuous and custom research services the technology, telecommunications and b-to-b markets, both business and public. nop consumer retail provides syndicated, continuous, custom and retail auditing services consumer packaged goods companies, the consumer durables industry, retailers, travel and transport providers and the entertainment industry. also owns comprehensive consumer trends database, globally and the domestic united states, and the starch readership database for print advertising effectiveness research. its public affairs and media divisions (including roper public affairs the see top page h20 nop world www.nopworld.com nop world (nop), based new york, comprises the american operations nop world, the market research division united business media plc london, public company. april 2005, nop was acquired gfk group germany. jim follett acting ceo nop world. u.s. revenue 2004 for nop world h20 june 15, 2005 marketing news honomichl top offers both custom and syndicated studies and databases, including market analyses across more than therapeutic categories. with focus revealing the "whys" driving market results, provides services across the full marketing continuum, including market and opportunity assessment, brand tracking, sales force and promotional effectiveness, corporate reputation and product launch applications. nop health research covers all key healthcare stakeholders, including physicians, patients, consumers and managed-care executives. working alongside these sectors are three businesses that bring specific expertise specialized areas and/or geographies: mediamark research inc. (mri) the currency magazine readership ratings the united states. its survey the american consumer, based 26,000 face-to-face in-home interviews each year, comprehensive, single-source database product and brand usage and media consumption america. mri also offers custom and online media research well media panels. nop mystery shopping european market leader its sector and one the fastest-growing mystery shopping companies the united states. eurisko italy's leading nonpanel market research company. its sinottica syndicated survey and associated databases form single-source dataset italian consumers' usage media, products and brands. also, eurisko's stp syndicated advertising tracking system italy's fastest-growing advertising tracking medium. supporting these businesses are four centers excellence (coe), designed support and inform client decision-making each phase the business cycle: market opportunity coe dedicated team within nop world, centered building services that identify, evaluate and maximize market potential. part its suite methods and services designed help firms evaluate, select and nurture new concepts and products, this coe offers comprehensive view consumer trends through roper reports and roper reports worldwide. the brand strategy coe global team within nop world focused creating products and methods support integrated segmentation, targeting and positioning plans that achieve product and brand success. the core its approach lifematrix, segmentation system based values, lifestyles and life stage. because lifematrix integrated with core consumer databases (roper reports and mri), the first system that enables media targeting and optimization. the marketing effectiveness coe global team research specialists focusing creating and supporting methods designed enhance and measure the effectiveness brand communications, promotions and advertising. for example, its focus can found flight track, nop world's syndicated online advertising tracking system, evaluating both effectiveness and efficiency. the customer management coe dedicated group for creating advanced methods for understanding the customer experience and the drivers long-term value. from customer acquisition retention, loyalty and advocacy, its models and tracking systems focus optimizing investment customer management and maximizing roi. nop employs more than 1,652 full time worldwide and 749 the united states. has locations the united states, six the united kingdom and additional locations milan, italy; rome; paris; cologne, germany; stockholm, sweden; manila, philipp ines; and beijing. top from page h19 united states) specialize issues management, studies for public release, corporate reputation research and strategic communications. nop financial provider market research the global financial services industry, with experience the banking, investments and insurance sectors. its studies are supplemented array consumer databases and online consumer, investment and affluents panels. addition, the financial research survey (frs) large consumer monitor u.k. financial services, measuring the value and volume respondents' net assets. nop health provider primary research the global healthcare industry. ipsos www.ipsos-na.com ipsos north america (ipsos) based new york and unit ipsos group paris, public company founded 1975 and listed the paris stock exchange since 1999. ipsos north kooyman america was formed 2001 from the combination number u.s. and canadian market research companies. simon kooyman ceo and chairman ipsos north america. rupert walters country manager for ipsos the united states and gary bennewies country manager ipsos canada. u.s. revenue 2005 was $193.9 million, 7.8% over 2003. '04, $558.9 million, 74.2%, total revenue was from outside the united states. the growth rate excludes marketing news honomichl top 2003 and 2004 revenue from marketing metrics inc., acquired september 2003. total revenue 2004 for the ipsos group was $753 million. ipsos offers suite survey-based market research services, guided experienced industry professionals and bolstered advanced analytics and methodologies, the areas advertising, customer loyalty, marketing and public affairs. also offered are forecasting and modeling products. addition its line custom, syndicated, omnibus, panel and online research products and services, ipsos conducts polling behalf the associated press, well businessweek and newsweek. com. ipsos represented six companies north america: ipsos-asi (www.ipsos-asi.com) worldwide provider advertising pretesting services. offers full range advertising research services all stages the advertising development process, including copy testing, advertising tracking and brand equity evaluation. ipsos-asi helps the development, evaluation and improvement their advertising efforts. ipsos-insight (www.ipsos-insight.com), the marketing research division ipsos the united states, has industry specialists the following categories: consumer products; technology and communications; health and pharmaceutical; financial services; cable, media and entertainment; agrifood; energy and utilities; and lottery and gaming. the firm provides custom and tracking research services domestic clients, well u.s.-based multinationals. also offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics and global research. ipsos loyalty (www.ipsosloyalty.com) global, specialized practice the areas customer satisfaction management, customer relationship management and employee climate management, supported modular suite research tools. ipsos novaction vantis (www.ipsosvantis.com and www.ipsos-novaction.com) provides forecasting, modeling and consulting for companies the fmcg, durable goods and service industries. the firm's survey-based research offerings are designed for new product development (needs identification, concept screening and forecasting sales); feature optimization and pricing; brand and market management; and sales and marketing effectiveness. ipsos public affairs (www.ipsospa.com), based washington, d.c., nonpartisan, survey-based research firm made experienced campaign and political polling staff well research professionals. the firm conducts strategic research initiatives for number american and international organizations, based not only public opinion research but often elite stakeholder, corporate and media opinion research. ipsos-reid (www.ipsos-reid.com), with operations eight cities, employs more than 300 research professionals and support staff canada. the firm has large network telephone call centers, well large prerecruited household and online panels. the firm's canadian marketing research and public affairs practices are staffed with experienced research consultants with extensive industry-specific backgrounds. ipsos employs more than 1,300 research professionals and support staff north america, including 671 the united states. u.s. revenue 2004 was $193.5 million, 0.4% from 2003. '04, revenue from outside the united states was $205.8, million, 61.3% total revenue. the growth rate includes 2003 philpott and 2004 revenue from the march 2004 acquisition symmetrics marketing corp. 2004, revenue synovate worldwide was $499 million and revenue aegis group plc was $1.4 billion. synovate provides worldwide custom market research multinational companies, ranging from fmcg technology. june 15, 2005 h21 synovate www.synovate.com synovate, created 2002 (formerly aegis research), was acquired 1999 the aegis group plc, london-based public company listed the london stock exchange. robert philpott ceo synovate the americas and adrian chedore worldwide ceo for synovate. global specialist divisions key industries such automotive and health care offer detailed knowledge and skills within these areas. has 84-city network that covers countries and employs more than 4,000 permanent staff, with 769 the united states. synovate has developed centers around the world, creating teams that mirror the requirements all clients--global, regional and local, and irrespective their location. the area branded services, the company has developed portfolio research approaches satisfy wide range information requirements. among them are: see top page h22 h22 june 15, 2005 marketing news honomichl top and maintaining product's profitability. synovate censydiam's psychodynamic research provides insightful understanding motivations and satisfaction strategies that the consumer has respect different relations brands. with the acquisition u.s.-based symmetrics, synovate now also provides stakeholder management research, using analytics and tools for managing customer loyalty strategic asset. synovate healthcare provides custom research and branded services address marketing, operational, quality and satisfaction issues for medical, pharmaceutical and healthcare clients worldwide. synovate motoresearch provides information all points the product life cycle, from concept inception buyer behavior. quantitative data collection range from global face-to-face and cati interviewing capabilities ion, multimedia touchscreen interviewing; one the largest internet panels the world; and comprehensive global ivr capabilities. synovate has 1,686 cati/telephone stations and in-house focus group rooms. the number access panel households runs about 1.45 million, which around million are internet access panel households. greg novak acting chief executive officer hi. u.s. revenue 2004 for and combined was $154.8 million, 2.3% from 2003. '04, $54.1 million, 25.9% total revenue, was generated outside the united states. global research company that combines consulting with methods investigation, analysis and application. known for the harris poll and for internet-based research methods, serves its clients through its u.s. offices and its wholly owned subsidiaries: london-based europe, paris-based novatris, tokyo-based harris interactive japan and newly acquired wirthlin worldwide, and through independent global network affiliate market research companies. the firm has particular strengths the areas brand and strategy consulting, marketing communications, customer satisfaction and loyalty, and employee alignment. its industry expertise includes advertising, consumer packaged goods, financial services, health care and pharmaceuticals, government, technology, automotive and transportation, and hospitality, well public policy, public relations, and youth and teen research. manages the world's largest online panel double opt-in respondents. has also developed complete set specialty panels meet unique sampling requirements, such americans with disabilities; chronic illness; gay/lesbian/bisexual; decision-makers; physicians; product, advertising and concept testing (pact); teens and tweens; movie trailer testing; and top from page h21 the momentum engine, which identifies which consumers offer the greatest opportunity grow brand sales; brandvision, continuous brand and advertising tracking system; marketest, sales forecasting system; and viewscast, specialist providing monitoring services the call center industry. productquest provides consumer packaged goods clients with service assist developing new products, improving existing products, maximizing product's life harris interactive inc. www.harrisinteractive.com harris interactive inc. (hi), based rochester, n.y., was founded 1975 gordon black corp., and together with louis harris and associates, which was founded 1956, became public com- novak pany 1999. september 2004, acquired wirthlin worldwide (ww), based mclean, va. marketing news honomichl top others. additional specialty panels are being created. the firm has developed online data collection system that functions languages and operates around the clock. the system can send out more than million email invitations per hour and process 240,000 five-minute inbound surveys per hour. since '97, has completed more than million online surveys. has 802 employees the united states and more than 1,000 full-time employees worldwide. spun off its power information network services into new affiliate company, power information network llc (pin). april 2005, jdpa was acquired mcgraw-hill cos. david power iii the founder jdpa and stephen goodall president. u.s. research-only revenue 2004 was $133.5 million, 12.1% over 2003. revenue from outside the united states '04 was $34.1 million, 20.7% total research-only revenue. jdpa global marketing information services company that conducts independent consumer surveys product and service quality, customer satisfaction and buyer behavior. services include industrywide and client-commissioned research, business-tobusiness consulting, automotive forecasting, corporate training and performance improvement, and media research. the firm does not review, judge test products and services; relies the opinions and expectations consumers power iii who have actually owned the products and use the services being rated. annual syndicated studies are based survey responses from millions consumers and business customers worldwide. jdpa best known for its work the automotive industry, for which its metrics have become the industry standard for mea- june 15, 2005 h23 maritz research www.maritzresearch.com suring quality and customer satisfaction. team associates worldwide conducts quality and customer satisfaction research across industries including automotive, telecommunications, travel, real estate, finance, marine, health care, utilities, consumer electronics and professional services. the firm's clients include many fortune 500 companies the united states and many internationally. jdpa has five u.s. offices and international locations serving canada, the united kingdom and europe, and the asia pacific region. there are 605 full-time associates the united states and 787 worldwide. see top page h24 maritz research (mr), based fenton, mo., was founded 1973 and wholly owned subsidiary maritz inc. michael brereton president mr. u.s. revenue 2004 was $136.6 milbrereton lion, 25.4% over 2003. '04, 26.3% total research-only revenue, $48.7 million, came from outside the united states. the growth rate excludes 2003 and 2004 revenue for delve, which was sold february '04. maritz inc.'s revenue '04 was $1.4 billion. mr's specialized divisions are primarily centered the automotive, financial services, hospitality, telecommunications, retail and technology sectors. the firm also has division dedicated continuous customer satisfaction measurement serving additional sectors. 2004, introduced maritz loyalty maximizer. supported multidimensional loyalty model, ml/m helps clients better understand, predict and influence customer loyalty. the model uses holistic approach that examines attitudes and behaviors and includes other variables such market factors and individual differences. also '04, invested enhancing its marketing sciences team and its ability deploy design and analysis methodologies. the team also tests and adopts promising recent innovations and new methods. developed new methods the areas derived importance measurement, segmentation, bayesian analysis and pricing research. the firm announced formal partnership with texas a&m university's center for retailing studies. maritz was also awarded the u.s. postal service (usps) quality supplier award for its development and execution the organization's mystery shopping program. employs about 343 people full time the united states and 526 internationally. offices are located chicago; los angeles; detroit; toledo, ohio; minneapolis; st. louis; toronto; montreal; marlow, u.k.; and hamburg, germany. j.d. power and associates www.jdpower.com j.d. power and associates (jdpa) westlake village, calif., privately held corporation founded 1968. 2003, jdpa h24 june 15, 2005 marketing news honomichl top revenue, $28.5 million, was generated from work conducted outside the united states. excluded from these revenue figures are substantial additional revenue from marketing informajohnson tion businesses (mainly foreign) which npd has significant equity stakes and management influence, but which npd does not consolidate with its wholly owned businesses. also excluded are npd's continued services for ipsos-insight, which npd's former custom marketing research business, sold ipsos group 2001. npd provides consumer and retail information and insights for wide range industries. products include tracking services that use retail point-of-sale (pos) and consumer panel data monitor purchasing and consumer behavior, plus topical reports and research the industries covered npd. the firm collects information what selling, where, whom and why, helping its clients and retail partners uncover market opportunities, understand channel migration patterns, strengthen channel relationships and benchmark industry performance. offers companies perspective about their industry whole and insight their customers, products, channels distribution and competitors. npd continues expand its work with its global retailer partners, which provide pointof-sale (pos) store movement information npd, now representing more than 600 such retail partners with more than 120,000 doors. these retailers include department stores, mass merchandisers and discount stores, specialty stores, mail-order outlets and e-commerce web sites. npd monitors commercial sales products through alliance with the global technology distribution council, whose members comprise about 80% the distributor market. npd also collects consumer information via the npd online panel. the panel has more than 2.5 million registered members; 600,000 these are its core u.s. sample, from which most syndicated and hoc studies are performed. further subset about 30,000 individuals participate the npd select panel; they have software meters installed their pcs monitor each user's digital behavior, such music listening, burning, ripping and downloading. due npd's experience managing panels, the firm believes that the npd online panel has the highest cooperation rates any online panel. other data collection methodologies include consumer diary panels, manufacturers' shipments, web site intercepts and related surveys. npd's u.s. divisions include automotive, beauty, fashionworld, foodworld, funworld, houseworld, music movies, and techworld. outside the united states, npd operates europe, canada, mexico and japan, and partner number joint ventures throughout the world. npd europe, based paris, offers tracking services comparable npd's u.s. offerings. lines business include: npd airtrak (e-business/airlines); npd beautytrends europe (cosmetics, fragrances); npd eurotoys; npd foodservice information group europe; and npd sports tracking europe (athletic footwear and sports industries). 2004, npd acquired control parkod and parkod europe, two specialty database firms that provide code structure information selective beauty retailers europe. npd canada, based toronto, also provides tracking services similar npd the united states. industries tracked canada include foodservice, food consumption, apparel, footwear, consumer electronics and it, video games and automotive. npd mexico's primary business tracking the consumer electronics market mexico. npd japan offers npd's global foodservice and restaurant tracking service, and tracks the casual wear market. also maintains online panel support foodservice tracking and hoc work other global industries. npd's joint ventures include series companies owned npd and gfk ag, operating retail tracking services europe, north and south america, japan and the pacific rim, covering consumer electronics, household durables, cameras and it. npd also partners with gfk oztoys, retail tra cking service covering toys, video games and software australia. latin america, npd investments include consumer purchase panels nearly all latin american countries, operated latinpanel conjunction with ibope group and taylor nelson sofres plc. 2005, npd plans expand its digital top from page h23 the npd group inc. www.npd.com the npd group inc. (npd), port washington, n.y., group privately held corporations. was founded 1967. tod johnson chairman and ceo npd. karyn schoenbart president and coo, and tom lynch cfo and coo. u.s. revenue 2004 was $110.5 million, 14.2% over 2003. '04, 20.6% total coming august honomichl top international marketing research firms marketing news honomichl top tracking services and will continue expand the scope its beauty tracking service europe and possibly asia. other new service launches include specialized category management and account level tools for non-cpg industries and new topical reports key issues across numerous npd retail segments and key industries. npd has some 600 full-time employees the united states (510 full-time exempt) and 150 full-time staff outside the united states. the relationship model extends insights from psychological research the dynamics brand loyalty, measuring and tracking key drivers customer financial value. the model links business levers those key drivers provide direction for resource allocation, product and process improvement, and brand positioning and communications. other tools include driver development and optimization, pricing research and advertising tracking, and response modeling and sophisticated choice modeling. the company has 105 full-time employees. gfk custom esearc inc. gfk custom research inc. (cri) see top page h26 june 15, 2005 h25 group usa www.gfk.com gfk group usa comprises the u.s. operations gfk group ag, public company based nuremberg, germany, and established 1934. klaus w?orst ceo gfk wubbenhorst group ag. u.s. revenue 2004 was $93.0 million, 3.9% from 2003. '04, 88.9% total worldwide revenue, $741.6 million, was from outside the united states. the growth rate includes the 2003 and 2004 revenue gfk arbor llc, acquired january 2004, and gfk, acquired july 2003. the gfk group worldwide market research organization providing services five business divisions: custom research, retail and technology, consumer tracking, media and tracking. addition german subsidiaries, the company has more than 120 subsidiaries and affiliates located countries and more than 5,500 employees. its u.s. unit consists gfk arbor llc, gfk custom research inc., gfk llc and the u.s. operations gfk martin hamblin. gfk arbor llc gfk arbor llc (www.gfkarbor.com) media, pa., was founded 1963 and was privately held company until acquired gfk group january 2004 arbor full-service marketing research and consulting firm, specializing brand health management, customer relationship management and related strategic areas. the firm's practice groups have concentrations consumer packaged goods, telecommunications, financial services, health care and b-to-b. major areas focus are: brand health management: developed over the past years, the bvt (brand vitality tracking) system normatively driven, mathematically based brand management platform focused brand health tracking, providing key performance indicator (kpi)driven insights for marketing managers individual brands and brand portfolios. concept and product optimisation: other brand management-related research tools include conceptor ii, positioning optimization solution, driver development and optimization, market segmentation and structure analysis, and models linking brand health kpis sales performance. enhance product optimization tool that incorporates brand equities into the evaluation process. customer relationship management:
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